The Subbrand and furniture
In close cooperation with Incap Furniture, I designed a completely new LEGO product line and brand for LEGO, LEGO Playroom. I was responsible for concept innovation, design, and furniture design.
The LEGO Playroom consisted of numerous modular pieces of furniture and parts that could be combined in many different ways. All the furniture and parts of the whole were made in accordance with the toy standards and to meet them. In addition to the extensive furniture and product collection, we also designed the LEGO Playroom's graphic look, packaging, and marketing material.