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optomed case

Cutting costs to half due smart material selections without compromising quality, durability and brand.

Optomed Aurora Carrying Case Open
Optomed Aurora Carrying Case Closed

Brand value with premium look

After receiving feedback on Smartscope PRO carrying case, we have designed a completely new case for the latest Optomed Aurora fundus camera. All materials, colors and components have been chosen to match company's and product family's identity that also have an impact on the brand value and image of the company. 

In order to offer a premium look we dropped plastic bags and chose the dust free inner material that is perfect for lenses and screen.  No organic materials were used to avoid mold and moisture inside the sales case. We have also put special attention to outer surface of the case which is now scratch and dent free. Excellent drop test results prove that material choices were correct ones.

Brochures and other documents have their own place and there are bands to hold the smaller parts. Case is easy to carry with you due to compact size and shoulder strap. Straps, zipper and top surface are also branded.

Cost was one of the major driving forces when this project was started. We were able to cut the costs to half of the previous sales case due to smart material selections without compromising the durability and brand.

Optomed Auroa Carrying Case front view opened

main improvements

Main improvements comparing to old aluminum carrying case:

  • Now place for brochures and quickguide

  • Dust free inner material- good for lenses and screen

  • Bands to hold smaller parts

  • No organic materials used (to avoid mold and moisture)

  • Scratch free outer surface

  • Dent free outer surface

  • Easy to clean

  • Better handle

  • Shoulder carrying strap

  • Branded: strap, zipper, top surface

  • Designed so, that case can’t be used wrong side up

  • All materials, colors and components are choosed to match company and product family identity

  • Excellent drop test results

  • Unique design

  • Price before more than half more expensive

Optomed Aurora Carrying Case Open
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